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5 Key Marketing Strategies for Political Fundraising

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In 2022, to be a successful political party, you need to use more tactics than you would have even 5 years ago.

As more people turn to the internet to access information and learn facts, it is important for any political party that is looking for funds to do the same. In short, to ensure that your party is raising enough money to win the next election, you need to get digital and utilize marketing to get access to the people who are most likely to donate to your party.

There are many possibilities to choose from, but here are 5 of the most common ones which have been found to yield the best outcomes relating to fundraising.

Text Messages

SMS fundraising is not a new idea, but it has grown in momentum since the 2020 Presidential Election in the US.

Why has it grown in popularity? Because it is cheap, effective and, when targeted to the correct people (those who have opted into this kind of communication), it can be a great way to raise funds for your political party. Many parties who fundraise using this method get an average of $20 per text message sent donated to their party.

Email Marketing

Email marketing is another great way to raise funds for your political party. Be aware, however, that much like the text messages, the people who receive these emails will need to have agreed to receive them.

However, an email is longer than a text message and can remind your supporters of your party’s core ideas, along with how and why they should donate to your cause. You can even put in links to a fundraising page, which will allow them to donate smoothly and easily.

Social Media Marketing

Social media is booming, with the most used platforms being Facebook, Instagram, and Twitter. So, why not launch a fundraising campaign on all 3 of these networks? This will allow you to receive funds from people who may have just decided that they want to support your political party. It is also an ideal area to place fundraising options, as so many people access these platforms every day, so you will be reaching more people than you would with standard marketing.

Once again, be sure to link your social media fundraising campaign to a page where people can donate, and also be sure to link the page to your party website too.


Search Engine Optimization, or SEO, is a great way to get your political message out there without spending a fortune on flyers. It allows people to get access to your political website using tactics such as an updated blog, backlinks, and mobile accessibility. This means that when you invest in SEO, potential supporters will be able to access your websites, and will be able to find ways to donate without having to scroll through Google.

Mobile Apps

Yes, it may sound odd, but many political parties have mobile apps. This will help your party to build momentum and provide a steady and easily accessible news feed to your supporters. It also makes it the perfect platform to place your fundraising campaign.

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